Privacy Policy
Last updated 4 October 2026Who we are
ELÉNE is the data controller for the personal data described in this policy. We are based in Cairo, Egypt. If you have a question about this policy or how your data is handled, see Contact us below.
What we collect
- Contact and account details: name, phone number, email address.
- Loyalty profile (only if you create an account): your date of birth, used for birthday gifts and to confirm you are 18 or older; an optional profile picture, stored privately and shown only to you; and, if you start or join a Circle, your first name, visible to the other members of that Circle.
- Order and delivery data: items purchased, shipping address, delivery status.
- Payment data: we currently offer cash on delivery only, so we do not collect card or wallet details. If we add online payments, those details will be entered directly with our payment processor and never stored by us.
- Cash-on-delivery verification data: for COD orders, we check whether your phone number has a history of repeated refused deliveries, to keep this option workable for everyone — see Returns & Exchanges for how this works.
- Communications: messages you send us on WhatsApp or by email regarding an order or question.
- Technical data: cookies and similar identifiers used to run the site and remember your bag — see Cookies below.
Why we collect it
We process your data to fulfil the contract of sale with you (taking and delivering your order), to protect ELÉNE and our customers from delivery fraud (the COD verification check), to comply with legal obligations such as tax and commercial recordkeeping, and — only with your consent — to send you news of new pieces and offers by email, WhatsApp or SMS, or to use non-essential cookies.
Order reminders and news
Once you enter your mobile number at checkout, we keep the details you have typed and the pieces in your bag so we can send you one reminder on WhatsApp or by SMS if the order is not finished, and occasional news of new pieces. We keep an unfinished checkout for no more than 30 days, and delete it as soon as the order is placed or you ask us to stop.
To stop these messages at any time, reply STOP or message us on WhatsApp. We stop straight away; it does not affect your orders.
Back-in-stock waitlist
If a size is sold out, you can join its waitlist with your mobile number. We message you on WhatsApp (or by SMS) when that size is back, and now and then about new pieces and offers. To stop these messages, reply STOP or message us on WhatsApp. We delete your waitlist entry 90 days after we have told you the size is back, or after 180 days if it never returns; we keep your number for news only until you ask us to stop.
How long we keep it
Order and payment records are kept for 18 months after the order, or for longer where Egyptian commercial or tax law requires it. Records of who changed what on an order, kept for accountability and breach-investigation purposes, are also kept for 18 months. When a retention period ends, the data is deleted or anonymised.
Your rights
Under Egypt's Personal Data Protection Law, you have the right to know what data we hold about you, to ask us to correct it, to object to certain processing, to withdraw consent where processing relies on it, and — where we are not legally required to keep it — to ask us to delete it. To exercise any of these, contact us using the details below. You may also complain to Egypt's Personal Data Protection Center.
Children
ELÉNE is not directed at children, and we do not knowingly collect personal data from anyone under 18.
Contact us
For any question about this policy or your data, message us on WhatsApp or write to [email protected].